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Good American Jeans is a United States-based retail brand headquartered in Los Angeles, California. Established in 2016 by Emma Grede and Khloé Kardashian the company operates primarily within the apparel industry, focusing on the design, manufacture, and distribution of denim, activewear, and ready-to-wear clothing. The brand’s product catalog includes jeans, bodysuits, dresses, and footwear, categorized by a size-inclusive production model ranging from 00 to 32 plus.
The company utilizes a multi-channel distribution strategy, maintaining an e-commerce platform for direct-to-consumer sales while also supplying merchandise to third-party retail partners. Its operational model is characterized by the implementation of specific technical design standards intended to maintain consistent fit across various body types.
Green Credentials
Good American Jeans is a certified B Corporation, indicating that it meets specific third-party standards for social and environmental performance, transparency, and accountability. The brand’s manufacturing processes involve sourcing materials for denim production and utilizing global supply chains for garment assembly and logistics. By integrating recycled cotton, eco-conscious washes, and solar-powered facilities into their production cycle, the brand ensures that premium style does not come at the cost of the environment.
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