Sahara London

Sahara are a family-owned business that has been creating their own globally-inspired designs as well as showcasing artisanal brands for over 45 years. Starting from their first shop in Covent Garden, their journey has led to meaningful relationships with independent artisans and small companies around the world, many of which are women-owned.

Embracing quality materials and expert craftsmanship, Sahara offers a versatile range of stylish clothing designed for the fashion-forward woman.

Sahara’s collections are a harmonious blend of contemporary aesthetics and artisanal flair, featuring comfortable and sophisticated pieces crafted from premium natural fibers and textures. From chic dresses to trendy tops and skirts, Sahara caters to diverse tastes, providing options for both casual and formal occasions.

Known for its meticulous attention to detail and vibrant color palettes, Sahara has carved a niche for itself in the fashion landscape. Whether you’re seeking a timeless wardrobe staple or a statement piece, Sahara’s offerings are designed to make you stand out with confidence.

“We take our ethical responsibility seriously, both environmentally and socially, and are proud to support over 22 global charities and organisations. We also believe in supporting local industry and keeping our carbon footprint small, which means many of our pieces are proudly made in England. At Sahara, we aim to make beautiful, ethically conscious clothes for every woman to tell her unique story throughout the many chapters of her life.

Made in England
Over 50% of our clothes are produced by UK manufacturers, supporting local craftsmanship and reducing carbon emissions.”