Share My Card Transparency Declaration

Last updated: 15 November 2026.

Introduction

At Share My Card, transparency and trust come first. We want everyone who uses the site to understand how our cards and listings are created, which links may earn us money, and how that money supports the service. This page explains our affiliate relationships and how we are paid.

Share My Card is a service of H D Fraser & Associates. The website is maintained by HDUK Ltd.

Two Kinds of Card

Share My Card holds two kinds of card, and we label them so you can always tell them apart.

• Business cards are created and managed by the businesses themselves through a member account. Each account and each new card is checked by a person before it is published. We do not earn a commission from the links on business cards.
• Brand listings are created and maintained by the Share My Card team to help visitors find well-known brands and online shops. A brand listing is not created, owned or endorsed by the brand it describes, unless the listing says so. Links on brand listings may be affiliate links.

If you own or represent a brand we list and would like to claim the listing, correct it or have it removed, please contact us.

Affiliate Marketing Disclosure

Share My Card takes part in affiliate marketing programmes. If you click certain links on a brand listing and then buy something, we may receive a commission or referral fee. This never costs you anything extra. These payments help us keep Share My Card free for the businesses that use it.

Affiliate links are marked on the page, and in the page code they are labelled as sponsored links, as search engines ask.

How Affiliate Marketing Works

Affiliate marketing is a common and legitimate way for websites to earn revenue. When you click an affiliate link, the retailer, usually through an affiliate network such as Awin, records that you arrived from Share My Card. If you go on to buy, the retailer pays us a small commission as thanks for the referral.

We choose the brands we list for their relevance and quality, and we describe them as accurately as we can. Because Share My Card is partly funded by these relationships, they may influence which brands we choose to list and how prominently they appear. They never change what a business card says, and business cards are never ranked or hidden because of affiliate income.

Types of Compensation

We may receive payment in the following ways:

• Commissions: a percentage of the price when you buy a product or service through one of our affiliate links.
• Referral fees: in some cases, a fixed fee for referring a customer to a company or service.
• Sponsored content: we do not currently publish sponsored content. If we ever do, it will always be clearly labelled as sponsored.

Commitment to Integrity

Affiliate income helps fund Share My Card, but our first aim is accurate, useful information. Brand listings state facts about the brand, such as what it sells and where to find it, rather than paid opinions. We review listings regularly and update or remove them when the information changes or a brand’s affiliate programme ends.

The commission we receive does not change the price you pay. Buying through one of our links never costs you more than going to the retailer directly.

Compliance

Our affiliate practices are designed to meet the UK rules on advertising and consumer protection, including the UK Code of Non-broadcast Advertising and Direct and Promotional Marketing (the CAP Code), enforced by the Advertising Standards Authority, and consumer protection law enforced by the Competition and Markets Authority. For visitors in the United States, we also follow the Federal Trade Commission’s guidance on endorsements and affiliate links. If you have a question or concern about how we disclose affiliate relationships, please contact us.

Your Privacy

We do not pass your personal information to retailers or affiliate networks. When you click a link on Share My Card, we record only an anonymous count that the link was clicked, with no information about who you are.

Once you leave Share My Card, the affiliate network and the retailer may use cookies or similar technology to record the referral. That data is controlled by them and governed by their own privacy and cookie policies. Our own Privacy Policy explains how we handle personal data on Share My Card.

Contact Us

If you have any questions about our affiliate relationships, our brand listings or our relationship with advertisers, please email [email protected].

Thank you for using Share My Card.