The Black Farmer
Wilfred Emmanuel-Jones MBE is proud to be Britain’s only black farmer. He loves food, cooking, traditional farming and the UK so much that he created a brand that embodies those passions.


Wilfred fulfilled his childhood dream to own a small piece of the British countryside when he turned 40 and bought his farm in Devon. Inspired by this and his love and support of British farming, he launched The Black Farmer brand.

He wanted to be sure that The Black Farmer brand not only celebrated British farming by using British meat, but also offers something for everyone:

  •  fresh fish,

  • Caribbean produce,

  • Vegetables,

  • Pasties, cakes and a range of gluten free products


  • Beer, cider and wine – notably his recently launched and hugely popular Don Wilfred Rum!

The Black Farmer brand takes great pride in maintaining exceptional customer service. Today this is evidenced by hundreds of 5-star reviews rated as Excellent.

“Our fresh food boxes are packed in insulated liners to maintain the inner temperature along with gel ice packs. Both our box and gel ice packs are 100% recyclable, and the liners are fully re-usable.”

We are pleased to be spreading the word about The Black Farmer, ensuring that everyone now has the opportunity to discover delicious farm shop produce!

Visit The Black Farmer Online
Share THE BLACK FARMER With Your Network